Shuki
Refaeli
Product Strategy
UX / UI Design
Illustration
Sketch
Invision Studio
Photoshop
Illustrator
InDesign
After Effects
Education
Bachelor of Arts with honors
BICT (Beijing Institute of Clothing and Technology)
Peoplzz
CPO & Co-founder
Peoplzz is a Community Marketplace for HR and people operations professionals. Founded in early 2018 and launched November 1st, 2018.
Peoplzz grew from the HR community (led by Debbie BZ Sharvit, CEO), we started the process by interviewing HR managers, identifying their everyday needs and pains. Once we had the full picture we started to design & develop the product. My role was to take all of the ideas and valuable input from our potential users and incorporate them into a product. After completing the identification, prototyping and design process I was in charge of managing the project, QA, product development, building our brand in social media and more.
Quick 'n' Crispy
In my spare time :)
Quick’n’Crispy is a recipe search engine targeting niche food blogs that rarely appear in the main search engines (Google, Yahoo, etc.).
The story of Quick’n’Crispy started when we (my husband and I) sent our older kid to kindergarten. In kindergarten, the day ends around 14:00 and they don’t eat lunch. We had to prepare lunch and dinner every day. Finding a nice recipe every day became a tedious job. Searching Google returns only large and mainstream sites; none of the smaller, more niche blogs with the original creative recipes appear. We had to search in each and every favorite blog for what we were looking for.
So we wrote our own recipe search engine :)
YingYong YinYue
Product & Lead UX / UI
Music Messenger App was followed by 2 additional music Apps, Mr. Music Radio App, which played music by “mood” or “genre”. And YingYong YinYue the third music App, which was a replica of Music Messenger but for the Chinese audience.
NewsBot
UX / UI Design
Newsbot App allows users to follow and personalize their own news feed, by tracking a particular topic, keyword, brand, company, actors, musician and more.
At the time we designed Newsbot I was leading the design team and for each project, mockups were created by a few members of the design team, the mockups below were designed by me in that round of mockups. At the end of the day, one of the designers in the team lead this project and created a different, unique and elegant UI.
BLINDSPOT
Product & Lead UX / UI
Blindspot App enabled users to send one on one anonymous messages, which evolved to a location-based anonymous timeline.
Blindspot was a UI playground, we were looking to create a playful, fun UI, that is inspired by 80’s computer games. On Blindspot more than any other product, the whole team was engaged in the product identification process, the UI design and so on all the way from the get-go to the guerilla marketing campaigns.
Music Messenger
Product & Lead UX / UI
Music Messenger App allows users to send personalized “music messages”, the user can search for any song, replace and edit the song cover, add a written note and send it to a contact. This App enables users to talk and communicate via music.
Today Music Messenger App is focused around access to free music and playlist creation.
Pheed
Product Manager & UX / UI
Pheed launched October 12th, 2012 was a social media platform that enabled users to upload and share all forms of digital content including text, photo, video, audio, and voice-note. In a sense, Pheed has cherry-picked the features from other platforms and integrated into one simple and fast app. Pheed also introduced a pay-per-view model for premium content sharing.
